Marketer // Creative Problem Solver // Leader

//Primary Skills

Digital Marketing + Graphic Design + Marketing Promotions + Sports Marketing + Program Management + Social Media

Social + digital media Marketer with graphic design + sports marketing experience. Creative problem solver, currently specializing in marketing for the Fashion e-commerce industry.


Manager of Marketing Programs

Rue La La – Boston, Massachusetts – Nov. 2013 – Present

Concept, manage + execute national and local marketing programs to activate and engage Rue members.  Including but not limited to Sweepstakes, Charitable Initiatives, Live PR events, Integrated Marketing Partnerships + more.

Leverage external vendors to build innovative new media + digital marketing programs.

Lead several large cross-functional teams to align business strategy with logistics.

  • Process Development · Concept PR + Brand Communication Programs
  • Integrated Marketing · Management of Budget, Scope + Timelines
  • Video Production · Marketing Promotions + Contests

Digital + Social Media Marketing Coordinator

Rue La La – Boston, Massachusetts – Nov. 2012 – Nov. 2013

Planned + managed innovative digital marketing programs on behalf of the Audience Development team.

Acted as the main cross-departmental marketing liaison – developed strong partnership between marketing + creative.

  • Build vendor relationships · Monitored onsite marketing assets
  • Social media writing · Managed promotion rules + prize fulfillment
  • Reporting of social data · Redefine sweepstakes + promotion process

Direct Digital Marketing Coordinator

The National Hockey League –New York, New York – Dec. 2010 – Nov. 2012

Managed the day-to-day digital+ social marketing for Shop.NHL.com

Orchestrated communication between the league, licensed vendors + Fanatics Inc.

Reported sales + campaign performance to help inform changes in marketing strategy.

Designed + approved all Shop.NHL.com digital acquisition banners which ran across NHL.com, all 30 clubs + various partner sites.

  • Graphic Design · Social Community Management
  • Sales reporting · Print Design
  • Partnership Marketing · Roll out of logo/team rebranding

// Education, Internships + Awards

BA Studio Art: Graphic Design + Advertising

University of Vermont – Burlington, VT Class of 2010

2009-2010 Awarded: Club Sports Leader of the Year

2007-2010 President + Director: University of Vermont Women’s Club Ice Hockey [ACHA D1]

2009-2010 President: University Club Sports Council

2009-2010 Graphic Design Apprentice: Vermont Lake Monsters [MiLB Single A-Oakland A’s Affiliate]

2008-2009 Graphic Design & Marketing Intern: University of Vermont Athletics

Proficient in Adobe Creative Suite, Microsoft Office Programs (MAC & PC), Project Managment Systems and various Social Media Networking Tools. Working knowledge of Adobe Flash + Tableau. Sports management & live events experience. Early adapter of new media and technology.


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