Marketer // Creative Problem Solver // Leader
Digital Marketing + Graphic Design + Marketing Promotions + Sports Marketing + Program Management + Social Media
Social + digital media Marketer with graphic design + sports marketing experience. Creative problem solver, currently specializing in marketing for the Fashion e-commerce industry.
Manager of Marketing Programs
Rue La La – Boston, Massachusetts – Nov. 2013 – Present
Concept, manage + execute national and local marketing programs to activate and engage Rue members. Including but not limited to Sweepstakes, Charitable Initiatives, Live PR events, Integrated Marketing Partnerships + more.
Leverage external vendors to build innovative new media + digital marketing programs.
Lead several large cross-functional teams to align business strategy with logistics.
- Process Development · Concept PR + Brand Communication Programs
- Integrated Marketing · Management of Budget, Scope + Timelines
- Video Production · Marketing Promotions + Contests
Digital + Social Media Marketing Coordinator
Rue La La – Boston, Massachusetts – Nov. 2012 – Nov. 2013
Planned + managed innovative digital marketing programs on behalf of the Audience Development team.
Acted as the main cross-departmental marketing liaison – developed strong partnership between marketing + creative.
- Build vendor relationships · Monitored onsite marketing assets
- Social media writing · Managed promotion rules + prize fulfillment
- Reporting of social data · Redefine sweepstakes + promotion process
Direct Digital Marketing Coordinator
The National Hockey League –New York, New York – Dec. 2010 – Nov. 2012
Managed the day-to-day digital+ social marketing for Shop.NHL.com
Orchestrated communication between the league, licensed vendors + Fanatics Inc.
Reported sales + campaign performance to help inform changes in marketing strategy.
Designed + approved all Shop.NHL.com digital acquisition banners which ran across NHL.com, all 30 clubs + various partner sites.
- Graphic Design · Social Community Management
- Sales reporting · Print Design
- Partnership Marketing · Roll out of logo/team rebranding
// Education, Internships + Awards
BA Studio Art: Graphic Design + Advertising
University of Vermont – Burlington, VT Class of 2010
2009-2010 Awarded: Club Sports Leader of the Year
2007-2010 President + Director: University of Vermont Women’s Club Ice Hockey [ACHA D1]
2009-2010 President: University Club Sports Council
2009-2010 Graphic Design Apprentice: Vermont Lake Monsters [MiLB Single A-Oakland A’s Affiliate]
2008-2009 Graphic Design & Marketing Intern: University of Vermont Athletics
Proficient in Adobe Creative Suite, Microsoft Office Programs (MAC & PC), Project Managment Systems and various Social Media Networking Tools. Working knowledge of Adobe Flash + Tableau. Sports management & live events experience. Early adapter of new media and technology.